Well on the platform. Analyze trends The Ads Library allows you to view ads that have recently been launched. This can help you identify new trends that you can leverage in your own campaigns. Learn from other brands’ campaigns It allows you to see ads from other brands, even those that don’t compete directly with…
On this page, you can review all the details of the announcement. Save ads of interest The Ads Library gives you the ability to favorite ads that you find useful for your social media advertising strategy. To do so, simply click the “Save” button when you are on the specific video information. The marked ads…
Filters, including. Region If your target market is located in a particular country. This filter is very useful for identifying trends specific to that region. As what is popular in one area may differ in another. Industry has different categories, each of which includes subcategories to further refine your search results. These categories should be…
Response rate This KPI shows the percentage of leads that respond to the prospecting campaign. Average deal size This indicator calculates the average value of deals closed as a result of prospecting efforts in the outbound strategy. A higher value indicates better performance. Outbound Marketing and Inbound Marketing Prospecting Sales with Outbound Marketing the differences…
You would like to generate in a given period. Make sure these goals are realistic, achievable, quantifiable, and well-defined. Select your marketing channels At this point, you need to choose the platforms through which you will convey your message to your audience. As with defining your target audience, it is essential to conduct an analysis…
Sales prospecting through outbound marketing involves active searching and a proactive approach towards potential customers. But it is not limited to this; it involves a series of key steps, ranging from: Defining objectives and segmenting the audience Creating a clear and persuasive message Implementation of communication tools Building a Prospect Database Marketing automation Lead qualification…
In particular, content marketing , which is the main strategy in inbound marketing, is widely used in the sales prospecting stage. However, what can a company do if it wants to complement these actions with more direct outbound marketing approaches? Below, we explain it to you so that you can develop more direct strategies in…
Video Editing Tools with Artificial Intelligence There are several online tools that offer AI video editing, and the main editing softwares have also incorporated interesting functionalities based on Artificial Intelligence. Below we detail some of them Adobe Premiere Artificial Intelligence applied to video marketingAdobe Premiere has introduced two notable AI-based features text-based editing and automatic…
In the first case, we find tools that support video production and editing, simplifying the work for creative teams and allowing even those who are not experts in the field to generate interesting and high-quality videos for their audience. These AI tools are able to identify audio errors, such as volume problems or background noise,…
Video marketing, but has become a fundamental part of the present. More and more video editing tools are integrating AI capabilities, and businesses are adopting AI in their digital marketing strategies. Although its use is more common in areas such as content writing, we are seeing a growing trend where video editing teams are increasingly…
This popup appears when the user is about to leave the website, reminding them that they have not yet provided their details. This way, you can recover many potential customers who were about to leave and obtain their contact information for future interactions. Search Engine Marketing (SEM) Strategy SEM (Search Engine Marketing) is a strategy…
Focus on Results Instead of simply selling the product itself, focus on the results it can provide to your audience, i.e. how it can improve their lives. In your message, clearly communicate to potential customers their current situation and how your product or service can take them to the next level.Sales strategies to increase your…
