Advertising on social networks , search engines , applications, among others, offer various ways to carry out paid campaigns to reach a wider audience with your offers. How to evaluate success There are several key metrics to determine if you are properly leveraging your marketing opportunity. What is a deal in marketing In conclusion, the…
Giveaways: these days and are often integrated into influencer marketing strategies to increase their reach. Typically, giveaways are held for bundles of products or experiences in exchange for consumers following the brand online and leaving comments mentioning other accounts. Advantages of implementing a “deal” in marketing Creating and leveraging a marketing deal brings numerous benefits…
In the business world, a deal represents a valuable sales opportunity, which means it’s a good time to attract a potential customer. But what exactly does a deal mean in the context of marketing ? This article aims to answer that question and explain why it’s essential to strategically incorporate this concept into your sales…
In this context, we highlight the main advantages of using artificial intelligence in web design and list some of the best tools available.Best AI Tools for Web Design Article content [ Hide ] Advantages of artificial intelligence in web design Featured AI Tools for Web Design . Postcards . Vance AI . Midjourney . Zyro…
Each of these touchpoints is crucial, and as a brand, it is essential to assign the appropriate value to them, as they bring the user closer to the final goal. Creating Content According to the Stage of the SEO Funnel It is essential to adapt the content to the phase of the funnel in which…
Types of conversion funnels in SEO. There are several types of conversion funnels in SEO, each focused on specific objectives: Organic Search Funnel: This approach focuses on generating web traffic through organic search results. To be successful in this type of funnel, it is essential to conduct thorough research on relevant keywords and create engaging…
The conversion funnel, also known as the conversion funnel, is an online marketing concept that is closely related to the objectives we set when launching an online store, and in general, a website or blog, especially when these objectives are related to commercial aspects.What are conversion funnels in SEO? Phases of the conversion funnel In…
To illustrate, SEO is like finding free parking near your destination, while SEM involves paying for a parking space. SEO has evolved significantly over time in the field of online marketing. In the early days, SEO strategies were simple and based on repeating certain keywords. Nowadays, greater importance is placed on user experience.What are conversion…
BERT has the ability to properly interpret in context all elements of a search query, even ambiguous searches that used to generate irrelevant results. Quality over length: The practice of creating long articles, often over ,000 words, is being overtaken by the quality of the content rather than its length. BERT focuses on delivering concise…
By applying these AI and meaning assignment algorithms, BERT can understand the intent behind a natural language query, capturing the way humans typically express themselves. Importantly, BERT does not replace Google’s current algorithm (RankBrain), but rather complements its function, improving the understanding of user queries. Therefore, RankBrain remains relevant, generating search results lists based on…
What is the Google algorithm? Google’s algorithm is a tool that relies on a series of mathematical formulas designed to simplify searches. Each formula is tasked with providing search engines with the most accurate results based on the keywords used. When you perform a search on Google, you get a list of web pages organized…
Remember that, before diving into the digital marketing tools that will become your allies. It is essential to invest time in defining your buyer persona. Establishing clear objectives and defining the parameters that will guide your strategy in the competitive digital world. What is Google BERT and how does it work? Continues its constant evolution…
