Terms that are used interchangeably with organic
To illustrate, SEO is like finding free parking near your destination, while SEM involves paying for a parking space. SEO has evolved significantly over time in the field of online marketing. In the early days, SEO strategies were simple and based on repeating certain keywords. Nowadays, greater importance is placed on user experience.What are conversion funnels in SEO? Within the world of SEO, several essential concepts and techniques are considered: SEO Consultant : Professionals who advise, assist and develop search engine positioning strategies. Organic or natural positioning: Content strategy that seeks to achieve the first organic positions in search results. SEO Analysis: Evaluating data related to SEO positioning to improve and optimize content in real time.
SEO positioning or web positioning
Natural positioning. They involve various techniques to achieve this objective. Search Engine Optimization: The process of achieving high rankings in search engines, known as SERP. Mobile First Indexing: Google uses the mobile version of a website to compile search results. SEO Marketing: Marketing techniques focused on improving organic positioning in search Telemarketing and Lead Generation engines. SEO strategy: Planning the techniques used to improve web positioning. Guest Blogging: Guest blog posts by authors to add value and relevance, especially if they are prominent figures in the industry. Link Building: Strategy that seeks to obtain inbound links to our website. Blackhat SEO: SEO techniques that are penalized by search engines. Whitehat SEO: Ethical, search engine-endorsed SEO techniques that promote a healthy, long-term sustainable approach. SEO Agency: Companies specialized in search engine positioning services. SEO and SEM:
Differences between two concepts related
Search engine appearance, where SEO focuses on organic results and SEM on paid advertising strategies. SEO on Google: SEO strategy focused on pleasing the most used search engine worldwide. Local SEO: Positioning strategy that seeks to appear in queries made by users in their local location. SEO Expert: Professionals who have dedicated their careers to developing SEO strategies for clients. Pillar Pages WS Number List and Topic Clusters: A strategy that involves creating a pillar page to improve ranking for a specific keyword and developing a set of related content to strengthen the pillar page. SEO optimization: Techniques that seek to improve the positioning of keywords or content. Now let’s move on to the other participant. What is a conversion funnel?
